At FixHR, we have seen a number of small business owners trying to fill roles without much insight into what their candidates are actually looking for. Do you know how we can tell? They report conversations that feel generic, interview after interview blurring into one, offers that miss the mark, and potentially ideal people who quietly walk away.
Hiring well isn’t just about feeling a vibe and making a cool connection. We all know that, right? (If you are still in the camp that believes hiring on intuition is an art you have mastered, boy do we have some other blogs for you!) But once you have identified your ideal candidate, it’s about understanding what they truly value, and showing that your business is ready to meet them there. We have thought for some time that Seek’s Laws of Attraction data portal is such a powerful resource, it would be a good idea to profile it in our blog. Seek makes this free, easy to use, and full of local insights that can help you tailor your hiring conversations to what matters most.
That’s why we’re pointing you to a powerful resource: SEEK’s Laws of Attraction data portal.
What is the Laws of Attraction portal?
SEEK has gathered responses from over 3,000 New Zealand candidates, breaking down what drives people across industries, seniority levels, generations, and genders. It’s not surface-level stuff. You can filter the data to see what really motivates the kind of person you’re trying to hire, whether that’s flexibility, salary, career development, or something else entirely.
As Aimee Hutton from SEEK puts it, “The insights are not vanilla.” which is exactly what makes them useful.
Why this matters for small businesses
When you’re hiring into a team of 2–15 people, every new person changes the dynamic. You’re not just filling a seat, you’re shaping your culture, your capacity, and if it’s not too dramatic to say, your future.
So it pays to be intentional. If you’re trying to attract a senior IT professional, for example, SEEK’s data shows that salary and work-life balance are key drivers. But here’s the clincher: 72% of them say remote work is a must-have. That’s not a nice-to-have or a bonus, it’s a dealbreaker.
Knowing this before you start the conversation means you can speak directly to what they care about and avoid wasting time on mismatched expectations.
How to use the data in real conversations
Before you post a job or pick up your mobile and spend five minutes in the Laws of Attraction portal/app. Look up your candidate’s likely priorities. Then ask yourself:
- Does our business offer what they’re looking for?
- If not, can we flex or reframe to better meet those needs?
- How can we talk about our strengths in a way that feels relevant and real?
For example, if you’re hiring someone mid-career, they might care more about stability and meaningful work than flashy perks. If you’re speaking to a Baby Boomer, easy parking and proximity to home might be surprisingly important.
This isn’t about changing who you are. It’s about showing that you’ve done your homework and that you genuinely care about creating a good fit. And it’s about being in the enviable position of being able to offer what your candidate values and is looking for. No more promising candidates that don’t return your calls!
A smarter way to attract the right people
At FixHR, we help small businesses build hiring conversations that are thoughtful, strategic, and human. Whether you’re recruiting for the first time or trying to fill a hard-to-place role, we can guide you through the process including how to use tools like SEEK’s Laws of Attraction to your advantage.
Our prepaid support model means you get expert help when you need it, without the pressure of hourly billing. It’s flexible, affordable, and designed to grow with you.
If you’re ready to hire with confidence, in a market that really requires a good decision every time, let’s talk.
